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When Good Computers Go Bad

[ad_1] Remember the day that you got your new computer (or the hand-me down from Uncle Larry) and you pulled that shiny case out of the box? Once you finally had all of the cables properly mangled into an unmanageable ball, you powered on, the screen lit up and off you went. The PC was fast, programs loaded in the blink of an eye, and Internet surfing was a breeze. Those were the days.But now your PC seems to need a walker and a dozen car batteries just to get enough energy to start. Now you can turn the PC on, go get some coffee, walk the dog, and wave hello to your local waste management person who is throwing your trash cans around like a toy. When you come back inside, if...

2015: The Year of Mobile

[ad_1] Have you checked your Google Analytics lately? Do you know how many website visitors are coming from mobile devices and tablets? Just click on Audience, Mobile and Overview to access a breakdown of your total site traffic. The Overview contains three sub-tabs that are accessible from the links under the Explorer tab: Summary, Site Usage and eCommerce. The data in this section can help answer questions such as:• How many people are visiting our site from mobile devices during a given time period?• What percentage of our overall website visitors are using mobile devices?• Is there a difference in the number of pages site visitors are viewing from desktops, mobile devices and tablets?• How long are mobile visitors spending on our site?If you have heavy site traffic coming from mobile...

Web 2.0 For The Uninitiated

[ad_1] If you read anything on web design and website maintenance, you've likely heard the term Web 2.0 thrown around. Is the world wide web getting an upgrade? What's going on?The term Web 2.0 is somewhat of a misnomer. With software, new versions are released where bugs are fixed and features are added. The web (and the internet as a whole) is not released in such stages. Instead, it evolves intermittently as time goes on. There's no new version that's coming out soon. Instead, it is constantly changing. Instead of new features there are new trends. You may have one website implementing a certain feature one week, fifteen the next week and hundreds a week later. The internet is full of trends in technology. What might be popular now may die...

How to Choose the Right Background Color For Your Web Site

[ad_1] Trying to be different can sometimes backfire when internet marketers get to wild with color.Dark, dense colors are not your best choice for web site backgrounds. Even a stylized black background may seem interesting but won't necessarily show up that way to every online viewer. In fact a dark background can give the impression of sinister or staying in the shadows. That use of color does not create the trustworthy image you need to draw in a buyer. Color psychology principles and good  web   design  are totally in sync with this mixed message. Unless your product is mystical, magic kits or goth oriented, dark backgrounds will not establish the right mood for your viewer to become a buyer.Along with dark backgrounds, be careful about...

10 Tactics To Reboot Your Email Marketing List

[ad_1] E-newsletters, webinars, SlideShare info-graphics and other email marketing content can go as flat as an open bottle of champagne after a while. Business in the 21st century is sort of like show business, folks. Gypsy Rose Lee said it best, "You've gotta have a gimmick." You need to know how to hold your audience and you'd better know how to recognize when they stop paying attention.The content you provide must be considered relevant and obvious sales pitches will eventually cause a drop-off in the email open rate. Attention spans are short and email in-boxes are filled to the brim. You can't afford to lose control of your "room", i.e., your list members. Presumably, your list is populated with clients, prospects and referral sources, the life-blood of your business. How do...