How to Choose the Right Background Color For Your Web Site

How to Choose the Right Background Color For Your Web Site


Trying to be different can sometimes backfire when internet marketers get to wild with color.

Dark, dense colors are not your best choice for web site backgrounds. Even a stylized black background may seem interesting but won’t necessarily show up that way to every online viewer. In fact a dark background can give the impression of sinister or staying in the shadows. That use of color does not create the trustworthy image you need to draw in a buyer. Color psychology principles and good  web   design  are totally in sync with this mixed message. Unless your product is mystical, magic kits or goth oriented, dark backgrounds will not establish the right mood for your viewer to become a buyer.

Along with dark backgrounds, be careful about heavily textured backgrounds. The marble, variegated, burlap or stripe backgrounds in any color are hard to read. The eye focus is sent in so many directions that you can’t lead the buyer to action. Internet marketers want to capture and direct the viewer on their sites, so avoid those confusing backgrounds. The repeated word or logo background might work if the print is pale and not in conflict with reading the headlines. Don’t even consider using this kind of background behind text. Distracting your viewer tends to frustrate them so they move on to something more pleasing and click away from your site.

Lighter backgrounds are more comfortable to the eye and as a result are easier to read. That does not mean you are limited to pastels. You can use gradients of color as long as the web copy is placed in sections with light background or set apart by a frame with white or light background. Think of this color use as if you were a chef. Salt is the accent not the main taste of the dish. Background color is your accent, not the main message of your site.

There’s nothing wrong with a white background as long as you have plenty of visual interest on the site. Great copy, strong headlines in rich color, photos and other visual elements are the stars against a white backdrop that does not compete with the product. White also allows you to use varying tones of key colors for emphasis so that you direct the visual and subliminal impressions.


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