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Burn Your Brochures: 8 Better Alternatives for Creating Collateral

Wordpress Doctor2016-12-09T09:33:12+05:30

[ad_1] If you work in marketing communications, you've probably seen this scenario a dozen times: A harried sales guy, shirts-sleeves rolled up to the elbow, storms into your cubicle. "I got a hot sales call in Toledo in three weeks. I got to have a brochure to leave behind," he says, smacking his fist into his open palm.You sigh. So it begins -- yet another brochure. And you know how it'll end: Thousands of dollars and multiple late-nights-against-deadlines later, he'll have his brochure. But the company won't have the sale. And you'll have a coat closet stacked with bulging boxes of forgotten collateral.Is there a better way to support sales? Something you can leave with prospects that's just a bit more memorable -- and more effective -- than the standard brochure...

Social Networking 101 – Web 2.0 And Social Networks

Wordpress Doctor2016-12-09T08:30:32+05:30

[ad_1] The first thing we need to focus on here is that social networking is NOT something new, nor does it define the recent Web 2.0 craze in any way.In fact the whole concept of what Web 2.0 really means has been so widely distorted that many marketers and web designers are now using it to help promote products and services that have NOTHING to do with what Web 2.0 really means.Even the ever popular Wikipedia defines Web 2.0 as "a perceived second generation of web-based communities and hosted services (such as social-networking sites, wikis, blogs, and folksonomies) which aim to facilitate creativity, collaboration, and sharing between users". You'll notice that the term "perceived" is one of first words used, as much of what we have come to believe is...

Advantages of Lamp Server for Web Hosting

Wordpress Doctor2016-12-09T02:16:38+05:30

[ad_1] Dedicated website hosting is termed as using one web server utilizing all of its resources in order to handle sheer amounts of data of a single website. High traffic and million hits per day touching websites like Freelancer, Odesk, eBay, Amazon, & Microsoft etc. use dedicated servers for hosting their online businesses. As an online businessman, there is a definite need of having dedicated LAMP server for website hosting. Sadly speaking many people still entrepreneurs still try to save their costs and forget about getting dedicated LAMP server hosting for their e-commerce business.When you are getting thousands of hits per day, it indicates that your website is doing pretty good in terms of attracting visitors. It's however this very same traffic could become quite a big pain in the beck...

PHP Development A Prominent Web Development Solution

Wordpress Doctor2016-12-08T20:01:22+05:30

[ad_1] PHP development, based on the open source scripting language PHP (Hypertext Processor) is the most widely used scripting language for the development of dynamic web pages and web-based applications, encompassing the desideratum of entire web development spectrum. Originated in 1995, almost over 15 years ago it serves as a core part of open source technologies and is used in various open source technologies such as joomla, drupal, magento, cakephp, phpBB and many more. Integrated with seamless benefits surpassing the developer's requisites in the most prominent way, it has turned out to be a preferred choice by the developers and offshore software development companies around the world in crafting thriving solutions in web development.PHP development has always been enriched with various benefits and advantages, which lets the developers and programmers to...

The Core Fundamentals of Business Branding

Wordpress Doctor2016-12-08T13:30:29+05:30

[ad_1] Branding is a key factor in determining the level of success and recognition of any business. Effective branding is crucial in maintaining or enhancing the value of any brand, irrespective of the nature or scale of the business.Business success is now directly affected by a brand's presence and reputation on online and social channels. Brands across all industries are constantly trying to outdo each other's efforts in today's fiercely competitive business markets. Mobile technology has further increased the necessity for standing out amongst direct competitors. In the current scenario, branding plays an important role in determining how your brand is represented to the world.Why Is Branding Important?Branding isn't simply about getting a trendy logo or improving the quality of an organization's online resources i.e. websites, blogs, e-stores, mobile apps etc....