Web Design and SEO – They Must Work Together
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There is a lot more to building an effective website than just having a good design. In order to attract the attention of viewers and be noticed by search engines, it is vital to have an effective optimization plan which is a completely different aspect in website success other than just visual appeal. It is often felt that implementation of an innovative design leaves optimization unable to function as it must in order to achieve desired goals. This is why it is so important for developers to work closely with marketing and SEO – and vice versa. The final result can then be a careful, success combination of both efforts.
Appearance Can Be Fleeting
A website has to look appealing to encourage viewers to be interested – no real argument there; however, appearance should be done in a way that does not negatively impact optimization efforts. Sometimes certain web building elements can do just that, which should be avoided at all costs. The use of JavaScript and Flash animation, which are often favorite tools of certain types of internet developers, are two examples of design efforts that should be avoided as neither are recognized by web crawlers and have no part of effective optimization.
When trying to rank pages, there are other important factors to be considered from a designer’s point of view as well. Inclusion of easy navigation and a site map are essential and should be configured into the whole design. A layout that uses keywords in H1 headers and meta tags is valuable and needs to be recognized as such in any website plan. Easy and efficient internal linking on a website is also significant for success with optimization efforts. Keeping navigation to the least number of clicks and making use of unique page names and URLs are both reliable methods that positively affect optimization and a part of any good web building plan.
Design and Optimization Cooperation
Ideally, the best designer is a person who is skilled in both the marketing and optimization side of website development, who understands the importance of both aspects, and has the ability to implement those needs within an innovative and visually pleasing presentation. The truth is that both SEO and new ideas in web formation are constantly changing to the point that keeping up with one is hard enough, let alone attempting to be aware of all the cutting edge news and techniques in both topics. This is why it is so critical for these two positions to work together on website projects in order to have the most productive results. Design affects SEO – and SEO also affects design.
The goal of this online building team should always be to initially outline the main purpose of a website, define the targeted audience, and realize how customers will use the online services. Once that has been identified, it will then be possible to come up with a navigation structure and page layout that promotes optimization while leaving room for enough creativity to attract online viewers. Decisions should be made in regard to how to most effectively place text and images for SEO in ways that leaves the designer the ability to execute a viewer-appealing presentation. Once the development has been concluded, optimization should be carefully examined; if major changes in item placement or the way navigation is functioning seems to be problematic to SEO, more brainstorming between design and marketing is necessary.
Although it may seem like a continuous cycle, experienced web designers and SEO experts will usually understand what methods and layouts work well together and which do not. Once that perfect combination has been achieved, the benefits should become clear through better search engine page ranking, appealing design, and user-friendly functionality!
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