Vertical Search Marketing
Vertical search Marketing also known as the niche marketing is the next big thing in SEO, as by now every webmaster tries to target the main or high traffic keywords for their websites, leaving apart the low traffic keywords but VSM says that you should target low traffic keywords first and then the high traffic keywords. Let’s take an example that how these things will actually get settled, suppose I own a SEO or Web Design Company in Las Vegas and I have a website related with this, then I will start my website’s initial promotion with the keywords like Las Vegas SEO or web design Las Vegas and concentrate on these low traffic keywords rather than going straight for relatively high volume keywords like Nevada SEO or web design Nevada or SEO USE or even more high traffic keywords like SEO & web design.
Target those keywords first that are easy to capture and competition in those keywords is relatively low. The concept of vertical search marketing came from vertical search engines, these search engines are specifically designed for country, state or city and industry specific products, services or information, thus saving your search time.
Vertical Search Strategy will keep your visitor’s graph always upside as you will target the audience from low density to high density keywords and hence the same way your Alexa ranking and Google PR will be. The basic point in this marketing strategy is that start from the low traffic keywords and rise till high traffic keywords. Capture your niche market first and then try to go for high volume keywords.