A representation of content, related to an individual, business or any other topic; using design and graphic principles on the internet in the form of web applications and web sites is known as web design . Web design usually involves and uses technologies and standards such as HTML,
CSS, XML, SSL, PHP, ASP, etc.
Web design differs completely from web development, which is more technical and deals with issues concerning the web site dynamics, validations and constraints. The principle of web site design further involves conception and collection of web pages, that in turn, collectively are known as a single entity, a web site. Web pages are usually the basic content and design holders for the entire web site.
Web design involves great many characteristics of design. The web site design usually depends completely on the type of content. The web site design should be consistent with the content offered by the site and should be able to please the target population looking for such content. Web site design , should be such that it renders the site almost maintain ace free. It should also be user-friendly, with the most basic navigational concepts instilled and an interface that keeps bringing its users back for more. Thus web design plays a very heavy hand in retaining the web traffic. Aesthetics should be eye pleasing and should be consistent throughout the web site. The whole idea of web design , caters around the presentation of the content posted on the web page, this should be kept in mind during the design phases, so that the content is stark and completely readable without any hindrances. Web design definitely affects the online business and visitor retention a lot, no body wants to visit a web sit again which is poorly design and the navigating is a pain.