Writing Complex Content For the Web
[ad_1] Most guides to writing for the web advocate brevity and simplicity. This is sound advice, supported by years of research. Sometimes, however, the complex nature of your topic dictates that you "go long". Whether you're explaining a new approach to sustainable energy production, or providing in-depth software documentation, you may not be able to do your subject justice with a couple of short paragraphs and a few bullet points.Contrary to what you may have heard, people will read long copy on the web, but only if they feel they will benefit from it. The following are a few tips that will help you keep your audience with you.Break it up.Even more than with short copy, it's important to visually break up your long text and avoid huge, impenetrable-looking paragraphs. However,...
