Strategic Website Copywriting – Feel Your Online Pulse (Part 1)
[ad_1] Have you checked the quality of your website copywriting recently? If not, there's no better time than the present to conduct a complete 'health check' of all your online copywriting activities - and how they fit together.A lot of businesses don't understand why they should take a strategic approach to online or website copywriting. To most, copywriting is a fairly peripheral thing. At best, it's seen as part of the online marketing process and will probably take care of itself as part of a website design or search engine optimisation (SEO) brief.And yet, with so much resting on the success of a company's website - through its rankings and sales conversion rates - it's almost negligent not to take copywriting seriously. For many people in business, this would require a...


