The Dynamics of Web Design and eCommerce
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Ideally, you want to keep customers you have whilst bringing in as many new ones as possible and great
One of the latest and biggest trends in eCommerce is social media: blogging, Twitter, Facebook in particular. When you engage in these social media effectively, you show your customers and potential customers that you’re invested in them, and that they matter to you. But there is a right and wrong way to go about it. For instance, a constant stream of “Tweets” that do nothing more than push your latest products will be ignored, if not actively disliked. You have to show that your engagement in social media is a two-way street and that you listen to your customers rather than just push out information at them 24/7.
Closely related to the trends of social media interaction and attraction of new customers or clients is the importance of search engine optimization (SEO). Few things turn off a potential customer more than finding your site and realizing that it hasn’t been updated since 2006. They’ll likely wonder if you even exist anymore. The SEO Liverpool and northwest England need depends upon solid keyword research, top quality content, and steady addition of new high quality content. Excellent
No matter how great your business is, you won’t keep your old customers happy and new customers interested if you put up a website and think you’re done with your web marketing. Have you heard the saying, “He who rests on his laurels is wearing them in the wrong place”? Well, you certainly can’t think of eCommerce as something you set up once and then forget about. You’re best off working with people who have the necessary experience to know what works most effectively with online marketing, what the newest trends are indicating, and what ideas are a good fit for your particular business. The best
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