Points to Consider in Brochure Printing
Great looking and promotional brochures create a compelling image of your company, its’ products and services. Whatever your promotional need be, the brochure format is the best answer to your needs. Brochures prove to be extremely versatile in content and use. You could hand them out at trade shows or provide them to your sales reps as selling aids. Whatever the mode of distribution of your brochure be, it’s printing has to be constant and attractive to gain the attention of the reader.
Most of the brochures are flat sized. The number and types of folds in your brochure enables you to create a variety of print communications in terms of look and function. The folding of the brochure creates a great impact on the functionality of the brochure. Four page brochure displays a lot of information and the design concept of the brochure begin with the display of this information within the constraints of the size and layout of the brochure. Most brochures are printed with more than one color; and it is proven that people respond more positively, and longer, to full color promotional brochures. However, when using multiple colors for the brochure, you have to make sure that the colors used in the brochure complement each other to give your brochure a unique appearance. If necessary, you could use photographs and graphics to accentuate your brochure.
Using images and pictures in the brochure adds spice to your brochure. In this way, they also draw the reader’s attention to read your brochure. There are many businesses that stick to a specific font or color for use in the entire brochure. This is because using the same color and font promotes uniformity in the brochure, and at the same time, makes it easier for the reader to read the brochure. You could also consider adding your logo in your brochure, as this proves to be an added advertisement to your company or product. It is always better to hire the services of an experienced brochure designer to create your brochure design for printing. This is because even if the cost may be a factor here, this cost can be compensated when the brochure reaches the masses, and there is an increase in sales! And remember the brochure designed by a professional will definitely be better than a brochure that you venture to create on your own!
After creating the right design for your brochure, it is the right paper that has to be chosen. There are different varieties of paper to choose from; choose the paper that best suits your color and design of the brochure. Remember that printers offer great discounts on orders of large quantities of brochures. So it is beneficial to order brochures in large numbers. So choose the right designer, and printer to help you produce the most efficient brochure possible!