4 Essential Content Marketing Components Made Simple
[ad_1] With all the analytics tools that are available nowadays, you can slice and dice all the data and metrics to death and still feel confounded when it comes time to write content that'd truly resonate with your ideal audience.As a solo practitioner or small business owner, you're not leveraging your advantage if you fight the "big guys" on the turf where they have a team of analysts pouring over metrics and data and a content factory pumping out stuff every single day.Your asset is YOU - with a unique combination of personality, convictions and points-of-view applied through the lens of knowledge in your area of expertise to create a resonance more than the "thing" you deliver and a transformation in your clients at a deeper level.Your empathy is your secret...