04 Dec Seven Tips For Building A Better Website To Convert Visitors Into Sales
Ever wonder how to make your website better and ultimately increase your sales? Well, we’ve put together a quick guide to building a better website.
1. Make Sure Your Website Conveys Your Key Message Within 30 Seconds
When a visitor comes to your website, they should be able to easily see and navigate what options they have and be able to select one quickly. It should take less than 30 seconds for the visitor to load a web page and able to decide what to do next. If it takes longer than that, you’ll likely lose your audience. Remember, people have a short attention span and you only have seconds to win their hearts, so their mind will follow.
That means two things:
Make sure your page layout is clear and concise enough that with a quick glance, visitors can grasp your key message, and navigate to the information they want to learn about.
Don’t overdo it on design and flash pages
2. Easy Navigation Means Easier And Improved Web Sales
Making your website easy to navigate is critical. Lots of small factors add up to create easy navigation and continuation of the sales funnel. For example, the best thing to do is to keep the number of steps to one or two options. The more steps a visitor has to go through, the more chances you’ll lose them as a customer.
The average human mind sees four or five items as one group, but when it encounters more than five items, it has to divide into small sub-groups to process them. It makes more sense to have your website have five (no more than six) navigation tabs. It makes it easier for your visitors to quickly find information and select where they want to go.
3. Keep Your Website Simple
One of the keys to a good website is simplicity. You’ve heard of the “KISS” principle? Keep It Simple Silly. This applies doubly for a website.
It’s easy to fall into the trap of using every possible feature for a website. If you add too much, beit offers, headlines, copy, flash elements, oversized fonts and a whole slew of other widgets, it’s likely your visitor is going to be overwhelmed.
4. Simple, Not Boring
Simple doesn’t necessarily mean dull and boring. Many people confuse fancy widgets and effects with effective communication. What keeps it simple really means this: think about how people will be viewing your website and present your information to them in a way that emotionally connects with their needs and expectations.
Clean Design/Navigation + Clear Benefits = Good Website That Converts Visitors Into Sales
5. Good Website Navigation Means Information Should Be Only Three Clicks Away
One good rule to ensure website visitors is to make information be no more than three clicks away. One way to frustrate visitors – and thus get them to leave your site – is to make it hard to find information they want.
6. Benefits And Words Matter
Remember your fifth grade English teacher? Remember how she told you that good spelling and grammar was important? She was right.
The internet has far too many websites whose creators forgot the basics. Just because your website is online or your website might have many pages, it doesn’t mean you can’t forget to get back to the basics and make sure the words are correct. Your visitors will appreciate your professionalism.
7. A Website Design Is Important
75% of people make judgments about a website based on the look. So, it’s important that your website has a good design balance and has appealing graphics.
A balance between text and graphics. Unless the content dictates an all-text or an all-graphics site, use common sense and aesthetic judgment so that one doesn’t overwhelm the other. Of course, it’s always a good idea to consult a professional advertising agency or graphic artist about creative development. Or at the very least look at other websites to get ideas on good design.
We welcome the opportunity to discuss this and more. Visit our website at http://www.jdcreativeoptions.com. Or if you have any additional tips, we’d love to hear them.