When Was The Last Time You Updated Your Website?
Every serious business owner knows that they need a website to help market their business. When your business has a professional online presence it provides a central link for all of your online and offline marketing campaigns.
However, if you’ve not updated your website recently or posted fresh content to it, your audience will begin to think that you’ve neglected them. Here are some quick and simple ways to update your website to boost your online profile.
Make It Mobile Friendly
A mobile friendly design means that your website can adjust its design on auto-pilot so that it can be easily read on a smartphone or tablet. If your website isn’t mobile friendly, your audience will have difficulty navigating around your website when using their smartphone or tablet and will probably go away and not come back.
Start A Blog
A blog is a great way to provide new content material on a frequent basis. Research shows that businesses that have a blog get 55% more web traffic than those that don’t. Blogs play a key role in educating your audience so that they become future customers.
Test Your Navigation
Can your target audience navigate around your website easily and find the information that they’re looking for? No information should take more than 3 clicks away from the home page. Complex navigation can be confusing and will turn off your audience. Keep your navigation bar in the same place throughout your website.
Add Social Share Buttons
Your audience like to share great content on social media, so make it easy for them to share your blog posts, articles, videos and website content by having social share buttons on every page.
Offer Something Of Value For Free
Instead of waiting for a visitor to come back to your website to see what’s new, you can take your take your information directly to them by using email. The best way to get somebody’s email address is to offer them something of value for free in return. This could be a useful checklist, a report or a video series. Install an email lead capture box on your homepage today.
Improve Your Page Loading Time
A visitor to your website will give it about 7 seconds to load. If it’s too slow, they’ll move on. Ensure that your website is hosted on server that guarantees fast load times. The quicker computers get, the less patience people have.
Are The Benefits Of Your Product Or Service Clear?
When somebody lands on your home page, is it crystal clear what you are offering and how it can benefit your audience? What problem are you able to solve for them? How can you make their life easier or more fulfilled? What questions are they likely to have?