Web Designs for Ecommerce Websites
E-Commerce sites have over the last few years have taken over internet by storm. With hundreds of e-commerce sites mushrooming every quarter, standing out among the crowd becomes critical. E-commerce sites are normally simple in design and focus primarily on the products on sale. This approach though effective, needs to be tweaked as most e-commerce sites look the same and leave the browser feeling that the website design is template based. The purpose of an e-commerce site is “to sell”. Thus while designing the site, it’s not just the aesthetics that count, but also strategic e-marketing principles. A well done website results not only in increased traffic but also conversions.
1. Design-Product Alignment:-
2. The design should focus on products:-
There are many websites that contain a lot of content that are irrelevant and distract a potential customer from the products. An e-commerce site should directly dive into the opportunity of capturing the customer’s interest in the product and try and convert him. The flagship products in the websites inventory should be prominently displayed. This increases the scope of maximizing targeted conversions. The user interface should be intuitive and should facilitate ease of search.
3. High quality design elements:-
4. Usability and Interface:-
5. The navigation menu and sitemap:-
The ecommerce sites navigation, web architecture and the sitemap together define the success of the website. These are often ignored in favor of design and aesthetics and this ultimately results in lost business. The navigation must contain all the categories of products. Moreover, the products must be properly classified to ensure easy access to it. The sitemap must not be necessarily extensive but must incorporate all the links, properly categorized.