Tips on Designing Web Banners

Tips on Designing Web Banners


A banner is an area with different colors and contents presented usually at the head of a web page in order to attract people or eyes. This area contains some information which is basically used as sales promotion. Now-a-days banners on web page are used for different purposes. They could be used for marketing, promoting certain product or web site. They are used to deliver certain important information or announcement to the visitors.

Just like web page designing and graphic designing, banner of web designing is also a field of great importance and earning. Most of the time people who are found busy in making these banners belong to the group of web designers or specially graphic designers since they possess wide ideology and imagination that they can use on behalf of their experience in order to generate an eye-catching banner.

The basic idea for a banner designing is to create such a masterpiece that would attract people and pressurize them for clicking the banner. There are certain tips which can make the banners attractive and the designing of these banners would generate high productivity. Followings are few of these tips:

The color scheme possesses much importance in generating good banners for advertisements. The colors are chosen according to the product being marketed and the likings of visualizer and visitors. Generating color combinations and contrast is an art and it could only be learnt after a lot of experience in graphic designing. Usually the back ground color is given that make the product’s logo or details prominent. Outer or inner borders’ colors are used according to the attractive principles.

Another important thing for making a banner for advertisement is the selection of its appropriate size. Again the size is suggested according to the likings of a client and also according to the likings of visitors and demand of the product being marketed.

A good banner possesses logo for the particular company and product. The logo designing should be marvelous, since it is the identity of the company and the product which is being marketed by it. The back ground color selection for the logo is also an important task that has to be done with care and creation.

There are different types of lines either vertical or horizontal which are used in the banner. These lines are used in order to make the banner attractive and according to the demand of product. And the last but not least is the name of the company that is highlighted in the banner in order to inform the visitors about the company behind this advertisement.

Different other tactics like animations could also be used and, all in all, the purpose of all these tactics is marketing oriented. Some times buttons are also provided on the banner so that the visitors could explore different arena of the products or web sites by clicking different buttons.

Useful information that should be concise or appropriate is pasted on the banner. Usually banners are made in JPEG or GIF etc. All the details and pictures have been created and then pasted on the web site in the form of banner. The banners could be any where on the web site either on the top, on the bottom or on the sides, but the most valuable and expensive banner is one which is placed at the top of the web page.

More tips on designing web banners.


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