The Art of Web Design
Web design is a wide term covering various disciplines and skills that are used in the maintenance and production of websites. The different areas of web design include, interface design, web graphic design, authoring, standardized code and proprietary software, user SEO (search engine optimization) and experience design. Often many individuals will work in a team covering different aspects of the design process, though some designers will cover them all. The term web design is generally used to explain the design method relating to the frontend (the client side) design of the website including writing chalk up, but this is a grey area as this is covered by the web development as well. Web designer are expected to have an awareness of accessibility and usability of the website and its their responsibility to be up to date with the web accessibility guideline. Though web design has a practically of recent development, it can be linked to other design aspects such as the graphic design. However web design is seen as the technological standpoint too and it has become a big part of the people’s daily lives. It is tough to imagine the Internet without animated graphic, different types of typography, music and background.
Web designers utilize a multiplicity of different tools depending on what parts of the production method they are involved. These tools are modernized over time by newer software and standards but the principles following them remain the same. The web graphic designers utilize raster and vector graphics package for creating the web formatted imagery or the design prototype. Technologies used for the creating websites include the standardized chalk up which could be the hand coded or generated by the WYSIWYG (What You See Is What You Get) editing software. There are also proprietary software’s based on plug-in that bypasses client’s browsers versions, these are sometimes WYSIWYG but with option of using scripting language of the software. Search engine optimization (SEO) tools can be used to test search engines ranking and suggest the improvements.
Good quality visual design on the website classifies and works for its target market areas. This can be the age group or meticulous strand of cultures thus the designers should understand the tendency of their audience. Designer should understand the kind of websites they are designing, meaning of the business websites should not be designed the similar as a social media sites for examples. Designers should also realize the owner or the business site they are representing, to be sure they are portrayed favorably. The aesthetics or in general design of the sites should not conflict with the content, making it easier for a user to navigate and can get the desired many information or products etc.
There are two primary works involved in making a website: – the web designer and the web developer who often works closely together on the website. The web designer is responsible for the visual feature, which includes coloring, the layout and the typography of the web page.