16 Nov Marketing to Kids: How to Keep It Ethical
One of the most important aspects of Internet Marketing is being able to connect with the right people at the right time. Secondly, you must also avoid any repercussion from botched marketing goals, especially when children are concerned.
Kids are a hard marketing demographic. This is primarily due to major media and public opinion. All too often, their focus is on the negative effects that marketing has on children.
Nevertheless, children are a crucial demographic and an essential target for marketers. The solution is not to stop all efforts of marketing if your brand appeals to children. Instead, the key is to find ways to monetize and market to kids in an ethical manner.
When you decide that it is advantageous, appropriate and ethical to market your brand to children, then next step is figuring out the proper way to design your strategies. First of all, you will need to learn what makes kids tick.
In the beginning, you will need to make certain that it is easy for the kids’ parents to see the safety features. This will also provide you with an opportunity to find out what children have been up to as of late.
You will quickly discover that the key to success when it comes to marketing to kids is transparency. Think about ways to make your safety features more noticeable on your landing page. The reason that communication with the parents is so important is because when all is said and done, these are the ones making all of the decisions.
Turning Kids into Brand Advocates
When it is possible, it is in your best interest to allow the kids to support your brand. After all, children are one of the most loyal customer bases out there. Provide them with multiple opportunities to develop user-generated content.
You can make it possible for them to create their own fan-hosted blogs. You can also encourage them to submit essays and art. The simple fact of the matter is that kids have a strong desire to express themselves. You can use that fact to promote your brand and turn kids into awesome advocates for your brand.
The Production of Original Content
In the same way that kids are looking for ways to express themselves, they are also very interested in becoming involved. You can use the power of YouTube to your advantage. Create content that you can make available for download.
Parents want most things that their children use and interact with to be as educational as possible. On the other hand, kids want to be expressive, involved and above all else entertained. Therefore, it is best to look for all the ways that you can incorporate mathematics, engineering, technology and science into your platform whenever it is deemed appropriate. Whether you use educational videos integrated into games or eBooks that they can digitally download, it should be both fun as well as a learning experience.
There are more and more brands every day looking for ways to market to kids ethically. As with any other marketing strategy, it is important to get to know your target audience. Then, develop strong patterns of ethical marketing that other companies can follow.
The kids of today are smarter than ever. Thus, it is crucial that any brand that chooses to market to this demographic openly accept the responsibility to aid these young customers with recognizing and correctly processing the media messages that they are faced with on a regular basis over the Internet, on television, on the radio and all other media outlets that they encounter.